Roger Martin's Strategy Betterment: A Simple Framework to Win Big

Roger Martin, the renowned strategist, offers a simple framework to start with strategy.

Roger Martin, the renowned strategy thinker, lays out a simple framework to start with strategy. Pick the major challenges your business faces and rank them by gaps: current vs target state. Come up with the choices you need to make to close the gaps.

Sounds easy?

It’s not.

But it’s figure-out-able.

To start, read Martin’s article Where to Start with Stra…