How Much Research is Enough?

We are usually short on it, but there is a point when enough is enough.

The short answer: just enough for your next decision to be informed and data-driven.

The long answer: In the early stages of building a product you want to discover whether there is a need for your product in the market. So, you formulate a set hypotheses around the desirability of what you are building. The goal of your research at this point is to fin…