Build the Right Thing → Build the Thing Right

Logic tells us to discover the right thing to build and then build it right. In reality, however, we often do the opposite. Here's why.

Successful product development happens in two phases:

1. Figuring out the right thing to build

1. Building the thing right

Most of us agree with this logic. Yet, we end up doing the opposite. We spend countless hours building the thing right, just to discover that it’s not the right thing. It’s what Steve Blank described as the first collision with reality few …