A Simple Framework to Understand Your Customers

Understanding your customers is the most common advice founders get. It's also the fuzziest because it's rarely followed up with actionable steps. Until now.

The fuzziest advice for startup founders reads:

"Understand your customers."

It's right up there in fuzziness with "just ask your users". Usually, it comes with no implementation manual and is open to interpretation.

Recently, I came across a great framework, which brings some clarity to the process.

The Premise

Building a successful product comes down to…